The
integrated marketing agency named Avatar
Agency
has digital at its core. The agency has recently picked up the
accounts for several private and public sector clients. These include
TV channel BET, the Limpopo Tourism Agency, and the Nelson Mandela
Children’s Fund.
The
agency is today responsible for crafting the 360-degree marketing
strategy for Limpopo Tourism. As a result of this, tourism activities
have seen great enhancements in Limpopo. The work of the agency was
acclaimed by the MTV MAMA Awards in 2014.
Avatar
Agency
was founded in the year 2012 by Zibusiso Mkhwanazi. He says that the
growth of the company is testament to the integrated way the team
works which attracts both talent and clients. The marketing manager
of BET also has several positive views about the services of the
agency.
He
said that the company wanted to set up BET as a relevant and engaging
entertainment brand in Africa. Avatar Agency
was the only one who understood the requirements of BET and offered
outstanding results for the company. The creativity that the agency
brings out in their projects amazed the client.
Being
an agency that it is integrated, Avatar
Agency
has in-depth understanding and knowledge about the technologies that
can connect customers and brands. The agency always aimed to come out
as a challenger brand in the market and thus adopted a digital
strategy focus as their prime technique rather than making it an
add-on.
The
co founder of Avatar says that their team understands exactly what
customers are looking for because of their diversity and digital data
insights. This is the most important driving force of the agency that
has led to its success.
The
management of the agency is also a strong one having knowledgeable
personalities like Heather Smith and Mthunzi Plaatjie as the core
directors. They help in keeping the people of the agency aligned
together so that they can work towards achieving the goals of the
company. Avatar
Agency
focuses on a world-class advertising, which makes them stand out from
the others in the market.
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